Our Story

CEO Layla Robinson shares "At one point in time, I struggled to see the beauty in my hair I was discouraged by its complexities and shy about my curl shrinkage. Because of this, I began to neglect my hair in many ways to the point where I had to cut it all off and start all over. I researched what specific oils, herbs and butters could help satisfy natural hair care needs. I started to make my own hair products and began to fall in love with my curls again. Once this happened, I saw an opportunity in the hair care industry to make hair products that allow you to embrace and revive your hair's natural beauty. There is nothing to be ashamed of, no matter the length, no matter the curl, kink, or coil. As a community, It's time we love our natural hair again."